MARITZ: REWARDS SWAY BRAND, PURCHASE CHOICES.(rewards programs survey)(Brief Article)

Rewards programs exert a strong influence over many consumers, according to newly released data from an October 2003 survey from Maritz Research, a unit of Maritz Loyalty Marketing, Fenton, MO. Sixty percent of consumers say a credit card rewards program influences which card they use, 63% say hotel rewards influence their choice of hotels, and 58% of those surveyed say an airline rewards program influences their choice of an airline, according to Maritz. Airline rewards have a greater hold over men than women, with 62% of men saying …